Graphic design

Branding and Identity Development

Naming, identity systems and the guidelines that keep them intact. We develop the name, mark, colour palette and voice for your brand, then write the guidelines that keep it looking like one brand as more people touch it over time.

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A designer developing a brand identity system

Why it matters

A brand that stays a brand.

A name and mark that hold up

Naming and identity developed together, not bolted on separately.

Guidelines that get followed

Clear enough that the brand stays consistent as more people touch it.

A voice, not just a look

Messaging and tone defined alongside the visual identity.

Rolled out properly

Applied across every touchpoint, not just the logo file.

Who we build on

The platforms behind branding and identity development.

Illustrator
InDesign
Figma
Photoshop
Canva
Adobe Fonts
Procreate
Affinity Designer

What's included

What branding and identity development covers.

Naming and brand strategy

Logo and visual identity design

Colour, type and brand guidelines

Brand voice and messaging

Brand positioning and market research

Packaging and label design

Brand book and style guide

Sub-brand and product line identity

Rollout across touchpoints

Start the conversation

Ready to talk about branding and identity development?

Tell us where things stand today and what you need out of it. We will reply with next steps, not a form letter.

Start a project ↗